Timothy (Tim) Rafferty is an accomplished marketing leader with over 25 years of experience in the medical device and healthcare industries. As an Associate Director of Marketing at Baxter Healthcare Corporation, he focuses on advancing surgical solutions within abdominopelvic and integumentary specialties. With a strong background in strategic marketing, product development, and sales leadership, Tim has been instrumental in driving market growth and increasing awareness of innovative surgical products that improve patient outcomes.

Tim joined Baxter in 2021 and has held multiple roles of increasing responsibility within the company. His efforts have been particularly focused on adhesion prevention, a field where significant unmet needs remain despite the availability of effective solutions. Prior to Baxter, Tim held leadership roles across several global healthcare companies. As a Global Product Manager at Teleflex Medical OEM, he led product strategy for advanced medical technologies, ensuring alignment between market needs and manufacturing capabilities. At Stericycle, he managed high-impact marketing programs, creating strategic initiatives that supported long-term business growth. His extensive experience also includes key marketing leadership positions at Hill-Rom, Omron Healthcare, and Cardinal Health, where he developed go-to-market strategies, managed multimillion-dollar product portfolios, and led business expansions into new markets.

Tim’s career began in sales, where he gained firsthand experience in customer engagement, contract negotiations, and revenue growth. Over time, he transitioned into marketing leadership, leveraging his deep understanding of the healthcare landscape to drive commercial success. His ability to bridge the gap between product innovation and clinical application has made him a valuable asset in the medical device industry.

A graduate of Eastern Illinois University with a degree in Communications, Tim brings a unique blend of analytical expertise and creative problem-solving to his work. He is passionate about advancing education and advocacy in adhesion prevention, ensuring that surgeons and healthcare providers are well-equipped with the knowledge and tools to enhance patient care.

With a career dedicated to improving surgical outcomes and expanding access to critical medical technologies, Tim continues to be a driving force in the field of healthcare marketing. 

Latest Posts from Timothy Rafferty: 

The Value of Seprafilm Adhesion Barrier